Coverart for item
The Resource The regulation of social media influencers, edited by Catalina Goanta (assistant professor in private law and technology, Maastricht University) and Sofia Ranchordás (professor of European and comparative public law, Groningen Law School, the Netherlands)

The regulation of social media influencers, edited by Catalina Goanta (assistant professor in private law and technology, Maastricht University) and Sofia Ranchordás (professor of European and comparative public law, Groningen Law School, the Netherlands)

Label
The regulation of social media influencers
Title
The regulation of social media influencers
Statement of responsibility
edited by Catalina Goanta (assistant professor in private law and technology, Maastricht University) and Sofia Ranchordás (professor of European and comparative public law, Groningen Law School, the Netherlands)
Contributor
Editor
Publisher
Subject
Genre
Language
eng
Summary
"In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. Thus far, influencers have been under scrutiny for not disclosing paid advertising, yet their activity has many more questionable implications. This edited volume combines insights from law, economics, ethics and communication science to reveal these implications and propose new ways in which public bodies, social media companies and citizens ought to relate to influencer marketing. Academics and students of Law, Economics, Ethics and Communication Science will find policy making insights in this collection. In addition, The Regulation of Social Media Influencers will be essential reading for regulators"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
Index
index present
LC call number
K564.C6
LC item number
R44 2020
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Goantă, Cătălina
  • Ranchordás, Sofia
  • Edward Elgar Publishing
Series statement
Elgar law, technology and society series
http://library.link/vocab/subjectName
  • Social media
  • Social media
Label
The regulation of social media influencers, edited by Catalina Goanta (assistant professor in private law and technology, Maastricht University) and Sofia Ranchordás (professor of European and comparative public law, Groningen Law School, the Netherlands)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents: 1. The regulation of social media influencers: an Introduction / Catalina Goanta and Sofia Ranchordás -- Part I: Social media, free speech and public interest -- 2. Free speech and the right of publicity on social media / Ernesto Apa and Oreste Pollicino -- 3. Life after the European audiovisual media services directive: social media influencers through the looking-glass / Madeleine de Cock Buning -- 4. An ethical view on influencer marketing - dynamic interaction between individual and economy or a simple data-driven advertising model? / Isabel Ebert and Dana Sindermann -- 5. Child labour and online protection in a world of influencers / Valerie Verdoodt, Simone van der Hof and Mark Leiser -- Part II: Influencer marketing at work -- 6. Unravelling the power of social media influencers: a qualitative study on teenage influencers as commercial content creators on social media / Marijke De Veirman, Steffi De Jans, Elisabeth Van den Abeele and Liselot Hudders -- 7. #Dreamjob: navigating pathways to success as an aspiring instagram influencer / Gemma Newlands and Christian Fieseler -- 8. Influencer marketing as labour: between the public and private divide / David Mangan -- Part III: Consumer disclosures and contract law -- 9. Controlling influencer content through contracts: a qualitative empirical study on the Swiss influencer market / Catalina Goanta and Isabelle Wildhaber -- 10. One hashtag to rule them all? Mandated disclosures and design duties in influencer marketing practices / Rossana Ducato -- Part IV: Social media and empirical research design -- 11. Assessing the methodological quality of empirical research on social media influencers / Monika Leszczyńska and Gijs van Dijck -- 12. Making influencers honest: the role of social media platforms in regulating disclosures / Felix Pflücke -- Index
Dimensions
unknown
Extent
1 online resource (352 pages)
Form of item
online
Isbn
9781788978286
Isbn Type
(e-book)
Lccn
2020931678
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
The regulation of social media influencers, edited by Catalina Goanta (assistant professor in private law and technology, Maastricht University) and Sofia Ranchordás (professor of European and comparative public law, Groningen Law School, the Netherlands)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Contents: 1. The regulation of social media influencers: an Introduction / Catalina Goanta and Sofia Ranchordás -- Part I: Social media, free speech and public interest -- 2. Free speech and the right of publicity on social media / Ernesto Apa and Oreste Pollicino -- 3. Life after the European audiovisual media services directive: social media influencers through the looking-glass / Madeleine de Cock Buning -- 4. An ethical view on influencer marketing - dynamic interaction between individual and economy or a simple data-driven advertising model? / Isabel Ebert and Dana Sindermann -- 5. Child labour and online protection in a world of influencers / Valerie Verdoodt, Simone van der Hof and Mark Leiser -- Part II: Influencer marketing at work -- 6. Unravelling the power of social media influencers: a qualitative study on teenage influencers as commercial content creators on social media / Marijke De Veirman, Steffi De Jans, Elisabeth Van den Abeele and Liselot Hudders -- 7. #Dreamjob: navigating pathways to success as an aspiring instagram influencer / Gemma Newlands and Christian Fieseler -- 8. Influencer marketing as labour: between the public and private divide / David Mangan -- Part III: Consumer disclosures and contract law -- 9. Controlling influencer content through contracts: a qualitative empirical study on the Swiss influencer market / Catalina Goanta and Isabelle Wildhaber -- 10. One hashtag to rule them all? Mandated disclosures and design duties in influencer marketing practices / Rossana Ducato -- Part IV: Social media and empirical research design -- 11. Assessing the methodological quality of empirical research on social media influencers / Monika Leszczyńska and Gijs van Dijck -- 12. Making influencers honest: the role of social media platforms in regulating disclosures / Felix Pflücke -- Index
Dimensions
unknown
Extent
1 online resource (352 pages)
Form of item
online
Isbn
9781788978286
Isbn Type
(e-book)
Lccn
2020931678
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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