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The Resource Soda politics : taking on big soda (and winning), Marion Nestle

Soda politics : taking on big soda (and winning), Marion Nestle

Label
Soda politics : taking on big soda (and winning)
Title
Soda politics
Title remainder
taking on big soda (and winning)
Statement of responsibility
Marion Nestle
Creator
Author
Subject
Language
eng
Summary
How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.--From publisher description
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorName
Nestle, Marion
Illustrations
illustrations
Index
index present
LC call number
TP630
LC item number
.N47 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Carbonated beverages
  • Consumer protection
  • Carbonated beverages
  • Consumer protection
  • Carbonated Beverages
  • Dietary Sucrose
  • Food Industry
  • Consumer Advocacy
  • Marketing
Label
Soda politics : taking on big soda (and winning), Marion Nestle
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 429-483) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Mark Bittman -- What is soda? : why advocacy is needed -- 1. Sodas : what's inside those containers -- 2. Soda drinkers : facts and figures -- 3. The sugar(s) problem : more facts and figures -- Sodas and health -- 4. Dietary advice : sugars and sugary drinks -- 5. The health issues : obesity, diabetes, and more -- 6. Advocacy : soda-free teeth -- The soda industry and how it works -- 7. Meet Big Soda : an overview -- 8. Obesity : Big Soda's response -- 9. Marketing sugary drinks : seven basic principles -- Targeting children -- 10. Starting early : marketing to infants, children, and teens -- 11. Advocacy : stopping soda marketing to kids -- 12. Advocacy : getting sodas out of schools -- 13. Advocacy : getting kids involved -- Targeting minorities and the poor -- 14. Marketing to African and Hispanic Americans : a complicated story -- 15. Selling to the developing world -- 16. Advocacy : excluding sodas from SNAP -- "Softball" marketing tactics : recruiting allies, co-opting critics -- 17. Marketing corporate social responsibility -- 18. Investing in sponsorships and community partnerships -- 19. Supporting worthy causes : health professionals and research -- 20. Recruiting public health leaders : working from within -- More "softball" tactics : mitigating environmental damage -- 21. Advocacy : defending the environment -- 22. Advocacy : protecting public water resources -- "Hardball" tactics : defending turf, attacking critics -- 23. Lobbying, the revolving door, campaign contributions, and lawsuits -- 24. Using public relations and front groups --Advocacy : soda caps, taxes, and more -- 25. Advocacy : capping soda portion sizes -- 26. Advocacy : taxing sugary drinks (early attempts) -- 27. Advocacy : taxing sugary drinks (lessons learned) -- 28. Conclusion : taking action -- Afterword / Neal Baer -- Appendix 1. The principal U.S. groups advocating for healthier beverage choices -- Appendix 2. National, State, and local campaigns to reduce soda consumption : selected U.S. examples
Dimensions
25 cm
Extent
xii, 508 pages
Isbn
9780190263430
Lccn
2015018561
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40025459607
Other physical details
illustrations
System control number
(OCoLC)907657597
Label
Soda politics : taking on big soda (and winning), Marion Nestle
Publication
Bibliography note
Includes bibliographical references (pages 429-483) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Mark Bittman -- What is soda? : why advocacy is needed -- 1. Sodas : what's inside those containers -- 2. Soda drinkers : facts and figures -- 3. The sugar(s) problem : more facts and figures -- Sodas and health -- 4. Dietary advice : sugars and sugary drinks -- 5. The health issues : obesity, diabetes, and more -- 6. Advocacy : soda-free teeth -- The soda industry and how it works -- 7. Meet Big Soda : an overview -- 8. Obesity : Big Soda's response -- 9. Marketing sugary drinks : seven basic principles -- Targeting children -- 10. Starting early : marketing to infants, children, and teens -- 11. Advocacy : stopping soda marketing to kids -- 12. Advocacy : getting sodas out of schools -- 13. Advocacy : getting kids involved -- Targeting minorities and the poor -- 14. Marketing to African and Hispanic Americans : a complicated story -- 15. Selling to the developing world -- 16. Advocacy : excluding sodas from SNAP -- "Softball" marketing tactics : recruiting allies, co-opting critics -- 17. Marketing corporate social responsibility -- 18. Investing in sponsorships and community partnerships -- 19. Supporting worthy causes : health professionals and research -- 20. Recruiting public health leaders : working from within -- More "softball" tactics : mitigating environmental damage -- 21. Advocacy : defending the environment -- 22. Advocacy : protecting public water resources -- "Hardball" tactics : defending turf, attacking critics -- 23. Lobbying, the revolving door, campaign contributions, and lawsuits -- 24. Using public relations and front groups --Advocacy : soda caps, taxes, and more -- 25. Advocacy : capping soda portion sizes -- 26. Advocacy : taxing sugary drinks (early attempts) -- 27. Advocacy : taxing sugary drinks (lessons learned) -- 28. Conclusion : taking action -- Afterword / Neal Baer -- Appendix 1. The principal U.S. groups advocating for healthier beverage choices -- Appendix 2. National, State, and local campaigns to reduce soda consumption : selected U.S. examples
Dimensions
25 cm
Extent
xii, 508 pages
Isbn
9780190263430
Lccn
2015018561
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40025459607
Other physical details
illustrations
System control number
(OCoLC)907657597

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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