Coverart for item
The Resource Right of publicity : analysis, valuation, and the law, Weston Anson

Right of publicity : analysis, valuation, and the law, Weston Anson

Label
Right of publicity : analysis, valuation, and the law
Title
Right of publicity
Title remainder
analysis, valuation, and the law
Statement of responsibility
Weston Anson
Creator
Contributor
Author
Sponsoring body
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Anson, Weston
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
American Bar Association
http://library.link/vocab/subjectName
  • Publicity (Law)
  • Privacy, Right of
  • Personality (Law)
  • Personality (Law)
  • Privacy, Right of
  • Publicity (Law)
  • United States
Label
Right of publicity : analysis, valuation, and the law, Weston Anson
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Historic Foundation and Current Legal Status -- Legal and commercial foundations for rights of publicity -- Origins, definitions, and early right of publicity cases -- The base for right of publicity laws and protection -- Federal and state claims, defenses, and exemptions: a guide for legal and business advisors -- Which states protect rights of publicity, and what do they protect? -- International protection can be even more problematic -- Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? -- The parallels between traditional brands and celebrity brands -- Multiple stakeholders care about the value of celebrity rights of publicity and their brands -- The need to establish right of publicity values -- Does celebrity endorsement work? -- Part III: Valuation of Right of Publicity and Pricing of Deals -- Valuation of rights of publicity and other intellectual property assets -- Challenges in rights of publicity valuation -- Factors, influences, and pricing in celebrity deals -- Four factors (plus one) driving celebrity endorsements -- Anatomy of a right of publicity contract: bonanza or a bargain basement deal
Dimensions
26 cm
Extent
xix, 252 pages
Isbn
9781634250153
Lccn
2015008538
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)904400173
Label
Right of publicity : analysis, valuation, and the law, Weston Anson
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Historic Foundation and Current Legal Status -- Legal and commercial foundations for rights of publicity -- Origins, definitions, and early right of publicity cases -- The base for right of publicity laws and protection -- Federal and state claims, defenses, and exemptions: a guide for legal and business advisors -- Which states protect rights of publicity, and what do they protect? -- International protection can be even more problematic -- Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? -- The parallels between traditional brands and celebrity brands -- Multiple stakeholders care about the value of celebrity rights of publicity and their brands -- The need to establish right of publicity values -- Does celebrity endorsement work? -- Part III: Valuation of Right of Publicity and Pricing of Deals -- Valuation of rights of publicity and other intellectual property assets -- Challenges in rights of publicity valuation -- Factors, influences, and pricing in celebrity deals -- Four factors (plus one) driving celebrity endorsements -- Anatomy of a right of publicity contract: bonanza or a bargain basement deal
Dimensions
26 cm
Extent
xix, 252 pages
Isbn
9781634250153
Lccn
2015008538
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)904400173

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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