Coverart for item
The Resource Political brands, Ciara Torres-Spelliscy (Professor of Law, Stetson University, College of Law, Florida, US)

Political brands, Ciara Torres-Spelliscy (Professor of Law, Stetson University, College of Law, Florida, US)

Label
Political brands
Title
Political brands
Statement of responsibility
Ciara Torres-Spelliscy (Professor of Law, Stetson University, College of Law, Florida, US)
Creator
Contributor
Author
Publisher
Subject
Genre
Language
eng
Summary
"From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. As American federal courts have narrowed the definition of corruption and struck down laws that make lying illegal, branding techniques have been exploited for pernicious purposes. This interdisciplinary book also considers how Donald Trump won the election and used his branding talents to his advantage as both candidate and president. Examining how branding and the power of commercial boycotts can be used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre, this thought-provoking book navigates the branded American landscape. Containing unique coverage of campaign finance issues, this book will be of great interest to academics working in law, government and political science, with the exploration of the myriad of advertising techniques also making this a key resource for media law and business professors"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Torres-Spelliscy, Ciara
Index
index present
LC call number
HF5415.1255
LC item number
.T67 2019
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Edward Elgar Publishing
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising, Political
Label
Political brands, Ciara Torres-Spelliscy (Professor of Law, Stetson University, College of Law, Florida, US)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (352 pages)
Form of item
online
Isbn
9781789901825
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Political brands, Ciara Torres-Spelliscy (Professor of Law, Stetson University, College of Law, Florida, US)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (352 pages)
Form of item
online
Isbn
9781789901825
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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