The Resource Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission, Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk

Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission, Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk

Label
Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission
Title
Generic copy test of food health claims in advertising
Title remainder
a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission
Statement of responsibility
Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk
Creator
Contributor
Subject
Language
eng
Additional physical form
Available via Internet from the FTC web site. Addresses as of 03/11/02:http://www.ftc.gov/os/1998/9811/netfood.pdf (rept.); http://www.ftc.gov/os/1998/9811/foodhealrep.htm (exec.sum.); http://www.ftc.gov/os/1998/9811/appendixa.pdf (app.A); http://www.ftc.gov/os/1998/9811/appendixb.pdf (app.B); current access is available via PURL
Cataloging source
FTC
http://library.link/vocab/creatorName
Murphy, Dennis
Government publication
federal national government publication
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Hoppock, Theodore H
  • Rusk, Michelle K
  • United States
  • United States
http://library.link/vocab/subjectName
  • Advertising
  • Halo effect (Brand choice)
  • Deceptive advertising
Label
Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission, Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk
Instantiates
Publication
Note
  • Title from the Bureau of Economics title list
  • "November 1998."
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
Label
Generic copy test of food health claims in advertising : a joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission, Dennis Murphy, Theodore H. Hoppock, Michelle K. Rusk
Publication
Note
  • Title from the Bureau of Economics title list
  • "November 1998."
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
Processing Feedback ...