The Resource Empirical aspects of advertiser preferences and program content of network television, by Keith S. Brown and Roberto J. Cavazos

Empirical aspects of advertiser preferences and program content of network television, by Keith S. Brown and Roberto J. Cavazos

Label
Empirical aspects of advertiser preferences and program content of network television
Title
Empirical aspects of advertiser preferences and program content of network television
Statement of responsibility
by Keith S. Brown and Roberto J. Cavazos
Creator
Contributor
Author
Issuing body
Subject
Language
eng
Cataloging source
GPO
http://library.link/vocab/creatorName
Brown, Keith S
Government publication
federal national government publication
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Cavazos, Roberto J.
  • United States
Series statement
Media bureau staff research paper
Series volume
2003-1
http://library.link/vocab/subjectName
  • Advertising
  • Subscription television
  • Consumers' preferences
  • Home Box Office (Firm)
Label
Empirical aspects of advertiser preferences and program content of network television, by Keith S. Brown and Roberto J. Cavazos
Instantiates
Publication
Note
"December 2003."
Bibliography note
Includes bibliographical references (page 19)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Extent
1 online resource (19 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Empirical aspects of advertiser preferences and program content of network television, by Keith S. Brown and Roberto J. Cavazos
Publication
Note
"December 2003."
Bibliography note
Includes bibliographical references (page 19)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Extent
1 online resource (19 pages).
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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