Coverart for item
The Resource Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann

Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann

Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation
Title
Contextual brand valuation
Title remainder
from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation
Statement of responsibility
Eva Riemann
Creator
Author
Subject
Language
eng
Member of
Cataloging source
GWL
http://library.link/vocab/creatorName
Riemann, Eva
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
MIPLC studies
Series volume
volume 15
http://library.link/vocab/subjectName
  • Brand name products
  • Trademarks
Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann
Instantiates
Publication
Note
"Zugl.: München, Univ., Diss., 2011"--Title page verso
Bibliography note
Includes bibliographical references (pages 289-303)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
First Auflage.
Extent
303 pages
Isbn
9783832976378
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)823939240
Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann
Publication
Note
"Zugl.: München, Univ., Diss., 2011"--Title page verso
Bibliography note
Includes bibliographical references (pages 289-303)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
First Auflage.
Extent
303 pages
Isbn
9783832976378
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)823939240

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      39.954941 -75.193362
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