Coverart for item
The Resource Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann

Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann

Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation
Title
Contextual brand valuation
Title remainder
from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation
Statement of responsibility
Eva Riemann
Creator
Author
Subject
Language
eng
Member of
Cataloging source
GWL
http://library.link/vocab/creatorName
Riemann, Eva
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
MIPLC studies
Series volume
volume 15
http://library.link/vocab/subjectName
  • Brand name products
  • Trademarks
Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann
Instantiates
Publication
Note
"Zugl.: München, Univ., Diss., 2011"--Title page verso
Bibliography note
Includes bibliographical references (pages 289-303)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
First Auflage.
Extent
303 pages
Isbn
9783832976378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)823939240
Label
Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand and intellectual property (e)valuation, Eva Riemann
Publication
Note
"Zugl.: München, Univ., Diss., 2011"--Title page verso
Bibliography note
Includes bibliographical references (pages 289-303)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Edition
First Auflage.
Extent
303 pages
Isbn
9783832976378
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)823939240

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
Processing Feedback ...