Coverart for item
The Resource Brands, competition law and IP law, edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller

Brands, competition law and IP law, edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller

Label
Brands, competition law and IP law
Title
Brands, competition law and IP law
Statement of responsibility
edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
Title variation
Brands, Competition Law & IP
Contributor
Editor
Subject
Genre
Language
eng
Summary
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States
Cataloging source
UkCbUP
Index
index present
LC call number
K1569.A6
LC item number
B73 2015
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1975-
http://library.link/vocab/relatedWorkOrContributorName
  • Desai, Deven R.
  • Lianos, Ioannis
  • Waller, Spencer Weber
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
Label
Brands, competition law and IP law, edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
Instantiates
Publication
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller -- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren -- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang -- The value of brands and the challenge of free riding / Tony Appleton and John Noble -- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller -- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips -- Brands and market power : a bird's eye view / Daniel A. Crane -- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes -- Brands, product differentiation and eu competition law / Ioannis Lianos -- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja -- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt -- Trademark law meets branding? / Ilanah Fhima -- Brands, firms and competition / Andrew Griffiths
Extent
1 online resource (x, 270 pages)
Form of item
online
Isbn
9781316216576
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s)
Specific material designation
remote
Label
Brands, competition law and IP law, edited by Deven R. Desai, Ioannis Lianos and Spencer Weber Waller
Publication
Note
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction / Deven R. Desai, Ioannis Lianos and Spencer Weber Waller -- An introduction to the competitive effects of branding / Peter Davis and Kirsten Edwards-Warren -- Bayer or walgreen's? : the relationship of premium and value brands in the united states / James Langenfeld, Wenqing Li, and Sophie Yang -- The value of brands and the challenge of free riding / Tony Appleton and John Noble -- Brands, competition and antitrust law / Deven R. Desai and Spencer Weber Waller -- Brands and brand management : insights from marketing for antitrust / Gregory T. Gundlach & Joan M. Phillips -- Brands and market power : a bird's eye view / Daniel A. Crane -- The two sides of brand marketing : reconsidering competition law governing distribution restraints / Warren S. Grimes -- Brands, product differentiation and eu competition law / Ioannis Lianos -- Private labels, brands and competition law enforcement / Ariel Ezrachi and Ketan Ahuja -- Trademark dilution and the management of brands: implications of the trademark dilution revision act for marketing and marketing research / John D. Mittelstaedt -- Trademark law meets branding? / Ilanah Fhima -- Brands, firms and competition / Andrew Griffiths
Extent
1 online resource (x, 270 pages)
Form of item
online
Isbn
9781316216576
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s)
Specific material designation
remote

Library Locations

    • Biddle Law LibraryBorrow it
      3400 Chestnut Street, Philadelphia, Pennsylvania, 19104, US
      39.954941 -75.193362
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